Assignment #2: Hawaii Tsunami Scare

Title: Hawaii Tsunami Scare Reveals the Power of Social Media

Author Surname: Russo

Author First Name: Tommy

Publication Date: March 03, 2010

Publisher: Maui Times

Tags & Keywords: collective action

Retrieved from: http://www.mauitime.com/Articles-i-2010-03-04-72663.113117_Hawaii_Tsunami_Scare_Reveals_the_Power_of_Social_Media.html

Russco's, MauiTime co-owner, recaps events from the notification that Hawaii was going to be hit with a destructive tsunami to when Hawaii was out of the danger zone. Russo and other staff talked to residents, monitored the internet and captured and streamed video clips using an iPhone. MauiTime website crashed so the staff relied on the collaboration of information through Facebook, Twitter and MauiTime blog.

A Hawaiian resident, blogged on how she was able to prevent panic with her family and friends who live across the world. She relied on Twitter, as per tweets below, and other social media sites to message her family that she was safe (Darling).

What happens if a natural diaster did occur? In the case of the recent New Zealand earthquake, people did die and families did get seperated. Social media was important in getting messages to families and friends across the world. "Twitter has been a key tool in disseminating news to the world, as well as being a way for people (New Zealanders in particular) to reach out and express their feelings" (MacManus).

Rehingold states that collective action is not always a good thing. Russco wrote that "some people dismiss social media sites as mostly frivolous and narcissistic. But that's missing the point. These sites are just tools—what matters is what we do with them". In a previous article I analysed when social media is misused. In the case of natual diasters collective action using social media prevented world wide panic. The information provided in the near miss diaster and the actual diaster could be used to analyze the situation. For example if governments utilize the information people provide during a time of crisis and take the necessary steps to aggregate, organize and archive the information, research could be done to evaluate the scenario and prepare for future similar situations.

Supporting Links:
Darling, R. (2010, February 27). Hawaii Tsunami Proves Social Media Power Again: Information is a Tonic. Retrieved from: http://www.barefeetstudios.com/2010/02/27/hawaii-tsunami-proves-social-media-power-again-information-is-a-tonic/

MacManus, R. (2011, February 27).#EQNZ: Social Media Response to the Christchurch Earthquake. Retrieved from: http://www.readwriteweb.com/archives/eqnz_social_media_response_to_the_christchurch_ear.php

Rehingold H. (2009) Howard Rehingold, Author, Smart Mobs. YouTube. Retrieved from: http://www.youtube.com/watch?v=W3sfD6H7GfI

Assignment 2: Nordiques Nation

Article:

Klein, J.Z. (2010, December 11). Isles’ Boisterous Crowd Is Filled With Nordiques Fans. The New York Times. Retrieved from http://www.nytimes.com/2010/12/12/sports/hockey/12nhl.html?_r=2

The Nordiques Nation is an example of collective action as fans have come together to pursue a common goal. Quebec City lost its National Hockey League (NHL) franchise due to financial reasons in 1995, moving to Colorado to become the Avalanche. Fans were disappointed to see the team go and were left with even more anguish when the franchise won the Stanley Cup the very next season in Colorado.

Numerous reports have surfaced that Quebec City is interested in getting a new NHL team. With the potential development of a new arena and political promises to support the club, the goal seems realistic. But it is a group of fans that took the ambition for an NHL team to a new level.

A game between the New York Islanders and the Atlanta Thrashers was attended by 1,100 Quebec Nordiques fans on December 11, 2010. Both the Islanders and Thrashers have two of the lowest attendance records over the past few years, with speculation that their owners may look to a new city if the team does not improve financially. At the fifteen minute mark of each period, the 1,100 fans cheered for thirty seconds to commemorate the fifteen years since they lost their beloved Nordiques.

Here's a clip of the demonstration:



Nordiques fans co-ordinated their demonstration using Facebook, fan sites, Twitter and blogs. Being able to utilize networks between fans was critical to the demonstration. Social media tools such as Facebook and Twitter allowed fans to not only connect, but keep their friends updated on what they were doing to support the cause. For instance, liking the Facebook page also let others know that they were getting involved. To participate, fans require some knowledge and experience regarding social media tools. They had to understand how the tool worked and develop a trust with the larger group that they were to be a part of.

According to Howard Rheingold, smart mobs utilize social networks and technological tools to coordinate collective action (2002). Doing so allows the message to spread to peers and the online community quickly. It also allows the message to be interacted with. For instance, a message could be forwarded, copied and even commented on by others online. Reputations of individuals and groups is also an important part of the Rheingold’s concept of smart mobs. Knowing someone who is part of the group creates a trust of the group, which in turn influences an individuals contribution to the smart mob. With the growing number of mobile devices, information is also shared in real-time. This increases the speed in which the smart mob can form and take action.

Associated Press. (2011, December 10). Nordiques Fans to Send Message with Long Island Invasion. The Sports Network. Retrieved from http://www.tsn.ca/nhl/story/?id=344972

CTV.ca Newstaff. (2011, February 10). Quebec City, Province Teaming Up to Build Arena. CTV Ottawa. Retrieved from http://ottawa.ctv.ca/servlet/an/local/CTVNews/20110210/nordiques-announcement-110210/20110210/?hub=OttawaHome

Entertainment and Sports Programming Network. (2011). 2010-2011 NHL Attendance. Rerieved from http://espn.go.com/nhl/attendance

Quebec Nordiques. (n.d.). In Wikipedia. Retrieved February 28, 2011, from http://en.wikipedia.org/wiki/Quebec_Nordiques

Rheingold, H. (2002). Smart Mobs: The Next Social Revolution. Massachusetts: Perseus Books.