How Social Media is Changing Marketing Campaigns

This post is not in relation to this weeks reading but I found the below article interesting. Andy Vuong writes that the "Super Bowl will serve as the launching pad for a new age of advertising". Previously marketing campaigns consisted of businesses choosing between print, radio or television mediums. The "new age of advertising" uses the conventional marketing tools but incorporates social networking sites. Super Bowl advertisers are using the social networking sites to "tease" the consumer without showing the commercials. Advertisers are convinced that people will be hooked-up to the internet during the game. I agree that viewers will be hooked-up to the internet during the game. Viewers will continue to Facebook or Tweet while watching the game. The advertisers are offering some high valued prizes so this will also ensure that viewers are on-line and that their campaigns are of interest. I have not done enough research to know if this is a new concept. At work, I currently incorporate social media into the marketing campaigns I coordinate. What are other people's thoughts?


Information taken from Denver Post online article: Companies use Social Media in Super Bowl Ads http://www.stltoday.com/news/national/article_8b2edf04-2ce0-11e0-8553-00127992bc8b.html