tag:blogger.com,1999:blog-3824706373403168773.post929018813006089145..comments2024-02-14T03:14:02.948-07:00Comments on New Media Narratives: How Social Media is Changing Marketing CampaignsUnknownnoreply@blogger.comBlogger13125tag:blogger.com,1999:blog-3824706373403168773.post-86946036006326673082022-10-16T03:40:10.964-06:002022-10-16T03:40:10.964-06:00This comment has been removed by the author.micro jobhttps://www.blogger.com/profile/12817439690842988153noreply@blogger.comtag:blogger.com,1999:blog-3824706373403168773.post-50805907668028239072021-10-26T08:14:34.368-06:002021-10-26T08:14:34.368-06:00Just can’t help to think, how a person can write s...Just can’t help to think, how a person can write such amazing stuff.<br /><a href="https://emergesocial.net/locations/shirley-strawberry/" rel="nofollow">open website</a><br />Alex jacobhttps://www.blogger.com/profile/12170127776072664679noreply@blogger.comtag:blogger.com,1999:blog-3824706373403168773.post-11773844602022645522021-10-21T05:20:43.762-06:002021-10-21T05:20:43.762-06:00This is actually the kind of information I have be...This is actually the kind of information I have been trying to find. 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I totally agree with w...You have a good point here! I totally agree with what you have said !! Thanks for sharing your views ... hope more people will read this article <a href="https://mcelligottppc.com/which-advertising-platform-is-the-best-for-my-business/" rel="nofollow">digital marketing platforms</a><br />Anonymoushttps://www.blogger.com/profile/08000438179078624668noreply@blogger.comtag:blogger.com,1999:blog-3824706373403168773.post-83137887555670034132018-04-18T03:30:02.257-06:002018-04-18T03:30:02.257-06:00Thank you for sharing the insight! Your article is...Thank you for sharing the insight! Your article is very helpful and informative. I would like to read more updates from you. <br /><br /><a href="https://www.melbourneseopro.com.au/social-media/" rel="nofollow">social media marketing</a>Nina Athenahttps://www.blogger.com/profile/11942457078940283392noreply@blogger.comtag:blogger.com,1999:blog-3824706373403168773.post-72523782047542749362011-02-09T20:36:06.844-07:002011-02-09T20:36:06.844-07:00A really super case study of this is Old Spice'...A really super case study of this is Old Spice's Man Your Man Can Smell like. Not only did the commercial give Old Spice a fully reinvigorated brand identity, but the drive from the television commercials to YouTube was incredibly effective. (Probably more than they ever dreamed of.) They then fully outfitted their entire website with the same fun and engaging theme, including themed tabs and sections organized explicitly according to the campaign. They also had him tweet, and the return tweets caused a sensation of their own, specifically a flirty byplay between Alyssa Milano. They then made a video response to the tweets, so their entire project has gone full circle. They have even made 'Making of' videos of how they made the original commercials. All in all, a hugely successful campaign that really showcases how well various forms of media can drive and even co-create a narrative thread into a full story. http://www.oldspice.com/Jennhttps://www.blogger.com/profile/06408958634929035799noreply@blogger.comtag:blogger.com,1999:blog-3824706373403168773.post-86223683461716475352011-02-05T22:18:44.974-07:002011-02-05T22:18:44.974-07:00Really interesting post Denise. I think that there...Really interesting post Denise. I think that there was a time when social media was incorporated into a communications or marketing campaign but I think now they are no longer incorporated but absolutely vital. I know that at work now the key questions that I ask myself whenever I am creating any type of key messaging is-the question I ask is: "Can any of this be misused in a tweet?. Is there anything here that when translated into 140 characters, could possibly skew the message that I am trying to give my audience?" <br /><br />As a consumer, I know for sure that if I am searching for a brand or product what I look at right away is whether I can find their presence on the different social media platforms that I use. I do the same for news stories. If I read something in the paper, I search for it on Twitter or look to see if additional videos are available on YouTube. I often see myself judging a brand or product negatively if I do not see them using transmedia storytelling. <br /><br />The different elements we have for storytelling quite possibly give a longer shelf life to things-news stories linger for longer because we can continue to search them online after watching the news on TV, a television commercial can surface once again on YouTube and endless retweets can allow for a campaign to go viral before we know it.TKBhttps://www.blogger.com/profile/01313584739403177778noreply@blogger.comtag:blogger.com,1999:blog-3824706373403168773.post-8708594115281133312011-02-05T21:04:03.358-07:002011-02-05T21:04:03.358-07:00Thanks for sharing.
Companies using social media ...Thanks for sharing.<br /><br />Companies using social media to promote their products has been happening for a while. I found a couple of articles from 2007 that discuss how Superbowl advertisements on television encouraged viewers to visit their websites for more.<br /><br />http://www.post-gazette.com/pg/07032/758421-28.stm<br /><br />http://www.msnbc.msn.com/id/18596201/<br /><br />http://goliath.ecnext.com/coms2/gi_0199-6207111/The-New-Playmakers-Super-Bowl.html<br /><br />I also came across this article recently on how social media has been used by WWE to promote its product.<br /><br />http://mashable.com/2011/01/28/wwe-social-media/#<br /><br />I thought it was interesting how they used Twitter to extend their television storylines. This could also work as an example of transmedia storytelling. Henry Jenkins has a detailed blog posting regarding this topic.<br /><br />http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.htmlsunilhttps://www.blogger.com/profile/09069023047406354107noreply@blogger.com